When it comes to making sure your Canmore rental stands out from the crowd, understanding the Airbnb algorithm is essential. With hundreds of listings vying for the attention of guests, understanding how the platform ranks properties can transform your occupancy rates and boost your profits.
How do you master the Airbnb algorithm, though? We thought we would take a closer look at some top tips to help you elevate your listing.
Focus on your SEO
Just as you would with any website, Search Engine Optimization (SEO) is essential when it comes to your Airbnb listing. The algorithm places a big focus on SEO, so ensuring that your property title and description are optimized for the most relevant keywords and search terms for Canmore and the surrounding area.
This will ensure that your property appears prominently whenever guests are searching for their next property to stay in.
Utilize high-quality photos
Alongside incorporating relevant keywords and SEO practices in your listing, you should also make sure that you are using high-quality and appealing photographs. Not only do these images help to showcase to potential guests everything that your property has to offer but they are also essential for the Airbnb algorithm.
The algorithm explores both the quantity and quality of the images, so make sure you are offering different angles and natural light to capture your property exactly.
Respond to messages quickly
Airbnb wants to ensure its customers have the very best experience possible, which is why prompt responses to messages are incredibly important when it comes to understanding how to master the Airbnb algorithm.
Research has also shown that those hosts who respond quickly to messages are more likely to have higher occupancy rates, better reviews, and greater visibility on search results.
Positive reviews
Positive reviews are also vital when it comes to improving your ranking on the Airbnb algorithm. Reviews play a significant role in how visible your listing is, so making sure that you are giving your guests the very best experience possible will help you to appear higher on the search rankings. It also provides potential customers a better understanding of what they can expect when booking with you.
Develop your pricing strategy
Pricing is often one of the most challenging aspects of managing your short term rental in Canmore, but it is also one of the biggest criteria of the Airbnb algorithm. The algorithm examines the pricing based on several factors, including the type of property, the location, the amenities on offer, and your current reputation. It also explores how your pricing compares to other listings in the area.
Make sure that you are using the dynamic pricing tools available to you to adjust your rates based on demand. You should also make sure that you are regularly reviewing other listings in Canmore to understand how your competitors are performing.
Maintain low cancellation rates
Cancellations can have a detrimental impact on how the Airbnb algorithm views your property. Frequent cancellations make it appear that the host is unreliable, which will see lower visibility, fewer bookings, and a decrease in profits. Keeping your availability updated and working hard to avoid cancelling any confirmed bookings will keep your listing ranking highly.
Need help with your Airbnb algorithm?
Do you need help with mastering the Airbnb algorithm? Here at Canmore Co-Host, we know what it takes to ensure your listing is as visible as possible, with our experienced team working with you to maximize your occupancy rates, reduce your costs, and boost profits.
We will work with you to ensure that your listing is fully optimized and working to promote your Canmore property 24/7. Want to find out more? Contact our team today who will be happy to help!
